Wednesday, March 30, 2011

Liverpool seeking stadium naming rights partner, says Manging Director

Liverpool FC are actively seeking a stadium naming rights partner, Managing Director Ian Ayre revealed today. 

Ayre, who was recently appointed Liverpool’s new Managing Director, made the announcement during the Soccerex European Forum in Manchester.

The Reds managing director did however state that the club would only consider selling the naming rights should the club move into a new stadium.

"We are actively seeking a naming partner if we move to a new stadium but will definitely not consider renaming Anfield," Ayre stated.

The news comes after sources close to the club revealed that Reds’ owners – Fenway Sports Group – have considered plans to redevelop Anfield, starting with the Anfield Road End of the stadium.

The redevelopment plan is believed to cause a reduction in capacity next season to 37,000, with the club applying to the Premier League for permission not to accommodate any away supporters during the 2011/12 Premier League season.

Directly following on from the expansion of the Anfield Road End the club will look to redesign the Main Stand area of the stadium, which could potentially reduce the capacity even further until the stand reopens in its larger and more modern form, which could see the stadium hold a capacity of between 55,000 and 60,000.

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